You’ve probably noticed that when people have complex questions or issues to discuss, they overwhelmingly turn to the phone. If that person happens to be a customer or a prospect, it’s critical that employees respond quickly as it could lead directly to new revenue for your business.

More than 80% of phone calls go to voicemail, and 90% of first time voicemails are never returned. Why? Because it is difficult to tell which calls are important and which are not. Sorting through all those voicemails is time consuming and tedious. So many employees simply don’t bother. And that is a problem.

Polls show that 75% of people who leave a voicemail expect a response in one hour, but according to Vonage the average response time to voicemail messages was eight hours in 2013. And today, takes as long as two to three days. That’s a huge expectations gap that translates into a real cost for your business.

Some companies are taking the radical approach of simply removing the voicemail systems entirely. While this may solve the backup problem, what kind of frustration will that create for customers who urgently need to reach you?

What if you could uncover the information behind every call, append caller-related information already stored in your company directory or CRM, marry that information with a text transcription of the caller message, and push all of that valuable data to your employees through the method of their choice without the need for voicemail.

This approach instantly turns unknown contacts into known contacts, so employees can respond swiftly and appropriately without disruption to their normal workflow. In turn, your customers and prospects get what they need, when they need it, creating a sense of loyalty that leads to increased revenue.

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